Shipped build · Real estate
Facebook leads land in the CRM. Every morning, the agent starts calling.
Watch it work
Results
First seven days in production.
- ~2,500
- calls placed
- 30%
- pickup rate
- 12%
- booked into appointments
What it does
- Runs every morning at 10am, Monday–Saturday
- Checks line concurrency before every single call — at the limit, waits 5 seconds and takes the next lead
- Books into the closer's Google Calendar: checks availability, creates, updates, deletes
- "Call me in 5 minutes" → next call schedules itself
- Call ends → lead moves to the correct CRM stage
How it’s engineered
Cron-driven, not event-lucky
The pipeline runs whether anyone is watching or not.
Pre-dial concurrency guard
Call quality survives volume.
Calendar through an MCP server
Booking is a first-class tool, not a webhook chain.
Every outcome writes back to the CRM
Pipeline state is always true.
The system
Facebook leads land in the CRM; a cron job at 10:00 Monday–Saturday feeds a pre-dial concurrency guard in front of the voice platform, with outcomes branching to Google Calendar booking over MCP, an automatic callback re-schedule loop, or a CRM stage update.
Stack
- n8n
- Retell
- MCP
- Google Calendar
- CRM